Privacy policy

Our promise

The Soft Play Guide UK is a directory for sensory-sensitive families. We collect only the information needed to run the directory and connect families with suitable venues. We never sell your data, and we handle everything you share with care and respect.

Information we collect

• Account data: your name and email address if you create an account or sign in.
• Reviews & submissions: the name, child age, specific needs, and comments you choose to share when reviewing a venue or recommending one.
• Contact messages: your name, email, and message when you contact us.
• Venue information: details submitted by venue owners, including contact details and accessibility information, which are published to help families plan visits.
• Usage data: basic, anonymous analytics about how the site is used so we can improve it.

How we use your information

• To display reviews and venue information on the directory.
• To respond to your contact messages and submission enquiries.
• To notify venue owners when a submission is received.
• To improve the directory and keep listings accurate.

What we don't do

We do not sell or rent your personal data to third parties. We do not use your child's specific needs for advertising. Reviews are published under the name you provide — if you'd prefer to stay anonymous, use a first name or initials.

Data sharing

We share venue submissions with the relevant venue owners so they can be reviewed and published. We may share information where required by law. Service providers we use (such as hosting and email) process data only on our behalf and under appropriate safeguards.

Data retention

We keep reviews and venue listings for as long as the directory is active. Contact messages are kept for as long as needed to respond and for reasonable record-keeping. You can ask us to remove your data at any time.

Your rights

You can request access to, correction of, or deletion of your personal data, or ask us to stop using it. To exercise any of these rights, contact us using the details below.

Security

We use appropriate technical and organisational measures to protect your data. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

Contact us

Questions about this policy or your data? Email us at hello@thesoftplayguideuk.com or use our contact page.